"Social marketing is effective in changing people's behaviour... Understanding how to use it and having reliable data on local needs are vital first steps to finding solutions." Commissioning and Behaviour Change, The King’s Fund, December 2008
The role of social marketing is to inform, educate and help people understand their health issues and choices. At Dr Foster we have extensive experience of developing and implementing innovative social marketing interventions to tackle health inequalities.
With unique access to national and local data, we can help you understand your population in depth. And our award-winning creative team is unrivalled in its ability to design effective communications, in particular for seldom heard groups.
We have worked with more than 50 PCTs to tackle all the major public health issues including smoking, alcohol misuse, poor diet, lack of exercise, dental care and diabetes. Our work is independently evaluated to make sure it’s both effective and long lasting.
We will help you develop a robust social marketing strategy, using the knowledge and insight gained from the scoping phase of the project. Our creative team then designs innovative interventions, focusing on service delivery and high-impact, effective communications.
Evaluating the impact of an intervention or group of interventions is a complex task. We work with our clients to understand whether the aim is target-based or is further reaching and more focused on health outcomes. We help to develop – and track – short, medium and long-term indicators and measures to ensure the right level of evaluation.
We have won a number of awards for our innovative approach to social marketing, including:
For more information call us on 020 7332 8926 or email services@drfoster.co.uk
Dr Foster Limited, trading as Dr Foster Intelligence. Registered Company Number 3812015