Dr Foster Intelligence
Dr Foster Holdings LLP
Promoting Excellence 29 November 2009
Dr Foster supports The NHS Graduate Training scheme
Prestigious NHS training programme will specialise in Health Informatics.The NHS runs one of the most prestigious training programmes in the UK, certainly the most highly regarded in the public sector with over 14,000 applicants for 280 places, including – for the first time – 19 are specialising in Health Informatics. The informatics input to the programme now also includes a Health Informatics foundation module taken by all 280 trainees. University College London (UCL) provides the content for the programme, this year they invited a volunteer from Dr Foster Intelligence to help design a training exercise based around patient experience measurement and monitoring using their Patient Experience Tracker (PET) devices.
The exercise was run nine times in total, at three different venues around the country. The trainees were first invited to reflect on their own experiences as patients and identify key issues that affect patients and to come up with questions that could be used to elicit useful information about a Trust’s performance. The exercise also gave the trainees a chance to practice their skills as managers, in analysing the information provided by the Patient Experience Trackers and use it to improve quality of care.
Statement on promoting excellence:
"Technology has utterly transformed the marketing environment within the NHS and few companies have harnessed that technology better than Dr Foster. Their services allow marketers within the NHS to drill down deeply into the raw data they possess and through analysis turn that data into actionable insights that are of significant benefit to NHS trusts. They provide the cornerstone of effective business development and social marketing campaigns. CIM has partnered with Dr Foster to encourage best marketing practice throughout the NHS and will be working closely together with them to develop training programmes at the cutting edge of marketing practice in today’s National Health Service."
The courses listed here are the first fruits of this partnership.
- Principles of Marketing for the NHS
- Marketing Metrics in the NHS
- The Role of Branding in the NHS
Save over £500 on multiple bookings
The Chartered Institute of Marketing are delighted to offer Dr Foster Intelligence e-bulletin readers a discount on multiple course bookings. If you book more than one course - for yourself and your colleagues - you will receive the following discounts*:
- 2nd course – save 20%
- 3rd course – save 25%
- Subsequent bookings – save 25%
For more details, contact The Chartered Institute of Marketing on +44(0)1628 427200 or visit www.cim.co.uk/training
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